Privacy Policy

1. Introduction

The Good Property Academy ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website thegoodpropertycompany.co.uk and use our services.

2. Information We Collect

Personal Data

We may collect personally identifiable information that you voluntarily provide, including:

Name (first and last)
Email address
Phone number
Postal address
Payment information (processed securely by third-party payment processors)
Communication preferences

Automatically Collected Data

IP address
Browser type and version
Pages visited and time spent
Referral source
UTM parameters and marketing attribution data
Cookies and similar tracking technologies

3. How We Use Your Information

We use your information for the following purposes:

To provide and maintain our services
To process your transactions and manage your account
To send you course materials, updates, and educational content
To respond to your inquiries and provide customer support
To send marketing communications (only with your consent)
To improve our website and services
To analyze usage patterns and measure campaign effectiveness
To comply with legal obligations

4. Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

Consent: Marketing communications via email, SMS, WhatsApp
Contract: Providing courses, mentoring, and services you've purchased
Legitimate Interest: Improving our services, fraud prevention
Legal Obligation: Tax, accounting, and regulatory requirements

5. Consent Management

We maintain detailed records of your consent preferences, including:

What you consented to (email, SMS, WhatsApp, phone calls, analytics cookies)
When you provided consent (timestamp)
Where you provided consent (page URL)
How consent was captured (web form, checkout, etc.)
Which policy version you consented to (current: TGPC-Consent-v1)

You can update your communication preferences or withdraw consent at any time by:

Clicking "unsubscribe" in any marketing email
Replying "STOP" to SMS messages
Contacting us at hello@thegoodpropertycompany.co.uk

5a. Cookie Consent Audit Log

When you make a choice in our cookie consent banner — whether you Accept or Reject — we record that decision on our server as a compliance audit trail. This record is kept under our legitimate interest to maintain evidence of lawful processing (UK GDPR Article 6(1)(f) and PECR).

Each audit log entry contains only the following information:

Your decision (granted or denied)
The policy version you were shown
The exact time of your decision (ISO-8601 timestamp)
A random session identifier generated in your browser when you visited (not tied to any account)
Your browser's user-agent string
A one-way SHA-256 hash of your IP address combined with a server-side secret. The raw IP address is never stored; the hash cannot be reversed to identify you
The page URL you were on when you made the decision

What we do NOT store: your name, your email, your raw IP address, any browsing history, or any link back to a named account.

Retention: these audit log entries are automatically deleted after 24 months. After that we can no longer produce your original decision.

Your rights: you can request a copy of your audit log entry, or ask us to delete it, by emailing hello@thegoodpropertycompany.co.uk. We will use the hash of your current IP address and your user-agent string to locate your record.

What happens if you reject cookies: we do not load Meta (Facebook) Pixel, Google Analytics 4, or any other marketing or analytics scripts. Form submissions you make will still be recorded (because you initiated them), but they will be tagged as "analytics rejected" and excluded from retargeting audiences and attribution reports. You will still receive any transactional emails related to products or services you have purchased.

6. Cookies and Tracking

We use cookies and similar technologies for:

Essential Cookies: Required for website functionality
Analytics Cookies: Google Analytics 4 (requires consent)
Marketing Cookies: Meta Pixel, conversion tracking (requires consent)

You can control cookie preferences through our consent banner and your browser settings.

7. Third-Party Services

We use the following third-party services:

Go High Level: CRM and marketing automation
Google Analytics: Website analytics
Meta (Facebook): Advertising and remarketing
Calendly: Appointment scheduling
Zoom: Webinar hosting
Stripe/PayPal: Payment processing

8. Data Security

We implement appropriate technical and organizational measures to protect your personal data, including encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure.

9. Data Retention

We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Specific retention windows:

Marketing consent records: 7 years (compliance)
Cookie consent audit log: 24 months, then automatically deleted
Financial and transaction records: 7 years (HMRC)
Contact form submissions: until you ask us to delete them or you unsubscribe

10. Your Rights (GDPR/UK GDPR)

You have the right to:

Access your personal data
Rectify inaccurate data
Request erasure ("right to be forgotten")
Restrict processing
Data portability
Object to processing
Withdraw consent at any time
Lodge a complaint with the ICO (UK supervisory authority)

To exercise these rights, contact us at hello@thegoodpropertycompany.co.uk

11. Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date and policy version number.

13. Contact Us

If you have questions about this Privacy Policy, please contact us:

Email: hello@thegoodpropertycompany.co.uk
Website: thegoodpropertycompany.co.uk